ez2bgood

/ˈiː-zee-tə-bee-ˈgʊd/

easy to be good

We build software that treats you like a person, not a product.

Something went wrong with software.

Apps that were supposed to connect us now harvest our attention. Platforms that promised to empower creators take 30% cuts. Services that should help us instead track, manipulate, and monetize us.

The term for this is enshittification: platforms that start good, extract value from users to grow, then squeeze everyone dry once they're locked in.

We think it doesn't have to be this way.

What we believe

Your attention is sacred

We don't optimize for "engagement." We don't send push notifications designed to drag you back. We build tools you use when you need them, then get out of your way.

Your data is yours

We build local-first when possible. Your information stays on your device. When we need servers, we're transparent about what we store and why. We never sell your data. Ever.

Fair prices, no tricks

Our creator platforms charge 5% fees, not 30%. No hidden costs. No "free" tiers that make you the product. Clear pricing that lets creators keep what they earn.

Transparency by default

You can see how our algorithms work. You control your feeds. No mysterious "recommendation engines" pushing content to maximize your time on screen.

What we're building

Hylo

Hyperlocal community connection without the toxicity. Your actual neighbors. Structured information you can find, not an algorithmic feed designed to outrage.

In development

Sunrise Browser

Privacy-first desktop browser. Tracker blocking by default, local AI assistance, reader mode. Your browsing stays yours. Desktop only.

Preview
4 u

4usician

Musician monetization that actually works. 5% platform fee. Direct fan support. No algorithmic gatekeepers deciding who gets heard.

In development

Joy Dashboard

A grandmom-friendly digital photo frame and family connection hub. Built with love for those who need gentle, simple interfaces.

Active

Road Zingo

Road trip bingo for families. Spot items, share boards, compete with fellow travelers. Privacy-respecting location features that work offline.

In development

Unsettled

A multiplayer game about breaking free from scarcity thinking and building abundance together. Entertainment that teaches, not addicts.

In development

Why "easy to be good"?

Most software makes it easy to be exploited and hard to do the right thing. Privacy settings buried 12 menus deep. Cancellation flows designed to frustrate. Dark patterns everywhere.

We flip that. Our software makes the ethical choice the easy choice. For users. For creators. For communities.

It should be easy to be good. We build software that proves it can be.

We hope our apps help you. We hope they bring you joy, connection, and enhance the things you already love. We hope you feel the difference when software is built for you instead of on you.

The internet once promised to connect us, empower creators, and democratize knowledge. Somewhere along the way, surveillance capitalism derailed that vision. We're building software that remembers the original promise.

This site doesn't track you. No analytics. No pixels. No fingerprinting. Our apps use session cookies for login—nothing more.